Pardis Taherzadeh
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I’m Pardis Taherzadeh, an insight-driven UX/UI & product designer
Welcome to my design world, where human-centered design and accessibility are at the core of everything I create.
With over 7 years of experience in user experience design, research, and product strategy, I've dedicated my career to mastering the art of problem-solving through design.
Currently, I spearhead the design and strategy for the PageBuilder Editor app at The Washington Post, which serves as the front end of Arc XP's digital experience platform. My work there focuses on creating intuitive and visually appealing user experiences that empower enterprise companies, retail brands, and media organizations to effectively create and distribute content across multiple channels.
At Amazon Web Services (AWS), I led the design process for new features and workflows, prioritizing user needs and accessibility.
Explore my journey, and let’s unfold the possibilities together!
Role: Senior Product Designer
Redesign subscription profile management & check-out blocks for both B2B clients and B2C users to improve user engagement and retention.
B2B / B2C / Web
Role: Senior Product Designer
Developed a feature that allows granular permission controls, enabling more precise content curation management and enhanced workflow flexibility.
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B2B / Web / CMS
Role: User Experience Designer
Re-designing the RDS Custom experience to add Custom Engine Version (CEV) support for customers of Microsoft SQL Server.
B2B / Web
Role: User Experience Designer
This design library helps designers to do rapid wireframing, prototyping, and iterations.
Design system
Role: User Experience & Visual Designer
An end to end UX-UI design thinking process of creating an application for sending customized invitation cards
B2C / Mobile
Role: Lead User Experience Designer
Led a team of 5 to develop an end-to-end user experience through considering users and business needs.
B2C / Mobile
Role: UX-UI & Visual Designer
Developed a strategic human centered process and redesigned the non-profit organization's website which improved user engagements and increased 3.5x in donation rates.
B2C / Design Systems / Web
Role: User Experience & User Interface Designer
On this project, I created six storyboards that demonstrate design ideas for improving transportation problems. In order to get meaningful ideas that have a real impact on real people’s lives, I used observation and interviews of users.
Ideation / Sketching / Storyboarding
Testimonials
Binod Bhandari
Software Engineer
Amazon Web Services (AWS)
I had pleasure working with Pardis on few projects at AWS RDS. She have broad understanding of the design process and understands the team requirements, to make designs better for customers. She showed interests to learn the projects better and also collaborated with UI team and service team to have the feature tested before launch. Pardis will be great addition to any team/company where she chooses to work with.
Maish Simon
UX Design Manager - Databases
Amazon Web Services (AWS)
Pardis was an absolute pleasure to work with. During her time at AWS, Pardis raised the bar and exemplified our Amazonian principles through the work she delivered. Not only was Pardis constantly curious and customer obsessed, she frequently delivered well rounded, well informed UX. Though her initial goal coming in was to help us build out a scalable Figma library, she ended up taking on multiple high impact projects from start to finish. The work she did for us will be lasting. Overall, I cannot recommend Pardis enough. She would make a fantastic addition to whatever team she joins.
Nicolas Munley
Product and UX Designer
Amazon Web Services (AWS)
Pardis has a keen eye for design and a strong foundation in design strategy. She has continuously exhibited a curiosity for understanding users’ pain points and creates designs based on insights driven by qualitative and quantitative data. I was able to see these characteristics firsthand in several projects Pardis worked on at AWS but particularly when we worked together in creating a team-specific design library. By building out this design library we enabled our team members to focus more on our customers and less on pushing pixels. Pardis was a pleasure to work with and I would highly recommend her.